![]() Although the news is not new, it is still worth showing. For example, several years ago, a great official visited and praised your company. In addition to the latest news, you can also include news that has been a headline for your business. This can help you to differentiate yourself from competitors. Make sure you list achievements from the most recent. Īdding a list of awards to your online press kit can help you develop your company's brand. Therefore, you should make sure to include the latest news to help people get to know your business better. The online press kit from your business will be the primary reference for people who want to write about or cover your business. In addition to explaining the history of your company, you must also explain the history or biographies of leaders or important people in your company in your press kit. This can serve as an introduction for people who want to know more about your company. But, what should you put in your digital media kit? įirst, your press kit must contain the history of your company's founding. Now, you know what an online press kit is. Media press kits used to be considered as a complete document whose contents changed over time, while a press kit was a document used for the needs of a product launch or event.īecause in this internet era both can be found on the internet, people now no longer distinguish between the two and call them electronic press kits. ![]() In the past, before the internet era, people differentiated between a press kit and a media press kit. What is a Press Kit?Ī press kit, or often referred to as an online press kit or digital media kit, is a document or collection of documents that summarizes things that describe your business.įor example, a digital media kit could contain documents about the history of your company, anyone who has held important positions, such as CEO or director, and biographies of that person. Let's take a look at the definition of a press kit, as well as some press kit examples for your inspiration, and how to make them. ![]() People say that it will be easier for you to do your PR if you have a press kit.īut, what is a press kit, and how do you make it? Press kits are associated with the public relations or branding process of your company. You may have heard the term press kit or online press kit when you started building a website for your business. ![]()
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